The Best Sale Isn’t Always The Highest Sale Price
For landlords working to a timetable, and especially those concerned about the 12-month re-letting ban that follows using Section 8 to gain possession for sale, long periods of empty property can have a huge impact on cash flow and net profit.
Whatever the reason you want to sell or downsize, once you’ve decided a property no longer fits your long-term plans, selling rental property shouldn’t just be about achieving the highest possible sale price.
💷💷💷 The longer a property takes to sell, the more costs eat away at your profit. Mortgage payments, council tax, insurance, utilities, maintenance and legal costs continue whether the property is occupied or not. Without rent coming in to offset those expenses, every month of delay reduces what you actually keep from the sale.
💳 Ultimately, it’s the amount left in your bank account after every cost has been deducted that matters.
The best outcome is finding the right balance between sale price, speed, certainty and convenience.
🤝To avoid long delays and unnecessary running costs, we help landlords sell without evicting their tenants first.
That means avoiding the uncertainty of waiting for possession, avoiding the 12-month Section 8 re-letting ban and continuing to receive rent right up until completion rather than funding months or years of empty property.
We don’t claim you’ll get a better sales price than if you’re happy to arrange vacant possession, redecorate and wait for the market to pick up. What you will get after all costs are deducted is something not too far off the same net profit without the delays, stress and demands on your time to get there.
Unlike traditional estate agents, property buying companies and auction houses, there are no fees or commission to pay when you sell through us. We also contribute £720 including VAT towards your legal costs when you use one of the independent panel solicitors we recommend because of the priority service they provide our clients.
The Cost Of Delays Is More Than Financial
Selling property is widely regarded as one of life’s most stressful experiences – not least because of the uncertainty and buyers being able to pull out or renegotiate at any stage of the deal – even after months have passed and money spent making plans that are dependent on the sale. Selling rental property adds another layer of uncertainty.
❗ According to Hamptons, 51% of landlord sales failed to complete in 2025, rising to around 60% for flats.
Meanwhile, every month the property remains unsold means more mortgage payments, council tax, insurance, utilities and maintenance costs.
According to the latest Property118 Landlord Sentiment Survey, the majority of landlords still have mortgages, with around 58% having loan-to-value ratios above 30%.
Those mortgage payments don’t stop while a property is sitting empty waiting to sell. For landlords with larger borrowings or multiple properties, delays can place real pressure on cash flow and increase the risk of mortgage arrears.
⏸️ The average traditional, high street route – from serving notice through to eventual completion – can easily take 6 to 18 months.
⏩ By comparison, our average sale completes around 2 to 3 months from the moment you contact us until the proceeds arrive in your bank account.
Keeping Your Tenants Onside Means Keeping Your Options Open And The Buyer Pool As Big As Possible
One of the key differences between us and other companies selling rental properties with tenants in situ is what we do to keep tenants happy.
🤝We make a point of working with tenants, not around them or against them.
We help them find solutions to any outcome and in doing so, instead of restricting ourselves to one type of buyer, we create as many possible routes to a successful sale as we can.
🙋♀️If tenants would like to buy the property and can pass the credit tests required by lenders, we can help them raise a deposit using the BRRR technique investors commonly use to pull equity out of a property to reinvest elsewhere.
🙋♂️🙋🏾♂️If they do not want to buy or are not suitable, we look for incoming landlords who make up almost ~30% of buyers buying rental properties.
When investors buy tenanted property they’re looking at rental income, yield and long-term performance rather than freshly decorated kitchens or kerb appeal so taking the high street route can actually work against you by excluding a significant number of buyers.
By helping tenants through a very difficult time for them, they are more cooperative and make every stage of the sale easier from collecting material for listings, to helping with viewings and providing access for surveys.
A Win-Win-Win Solution
🚦 Surveys and government data show that the primary reasons tenants stay put until evicted when a landlord wants to sell is driven by the fear of being homelessness and the cost of moving, together with advice from charities to stay put, rather than malice, stubbornness or vengeance.
🚛💷 By helping tenants overcome at least some of the practical and financial problems they face and avoid bad credit ratings and temporary accommodation, we make the route of voluntary surrender much more appealing than eviction.
🙋🙋🏾♂️🙋🏻♀️ As a result, we can also open up the sale to owner occupiers – who make up the biggest section of buyers and drive up the prices investors will pay.
By working with tenants rather than against them, everyone wins:
- Sellers get better prices for a fast, reliable sale
- Tenants don’t have to worry about moving costs
- No buyers are ruled out from making an offer
Getting The Sale Over The Line
Finding a buyer is often the easiest part of selling rental property when you keep your options open.
Getting a sale over the line is where experience really matters. It’s what we do best and where the hard work really begins.
🔏 As soon as a sale is agreed, we secure buyers with a non-refundable deposit, meaning they can’t simply walk away months later or continually renegotiate the price.
👷♂️🛠️⚖️🔎✍️📲Over the years we’ve built a trusted network of specialist solicitors, surveyors, mortgage brokers and contractors who help resolve everything from legal complications and tenancy issues to building defects and unexpected problems that might otherwise cause a sale to collapse.
Our role isn’t simply finding buyers. It’s keeping buyers, tenants, solicitors and everyone else moving towards the same goal until completion.
🎯 Rather than landlords, tenants, buyers, solicitors and contractors all pulling in different directions with different priorities, we bring everyone together around one shared objective: completing the sale successfully.
Reducing The Risk Of Selling Rental Property
⏩ TLDR: Selling rental property carries risks if you choose the wrong strategy, from excluding the buyers most likely to buy your property to being unable to paying mortgage costs on empty property.
With no option to test the market or do a U-turn if your property fails to sell, using Section 8 to chase the highest prices could end up a very costly mistake.
We remove those risks. There’s no gambling on the wrong strategy before you know your options. In the unlikely event we can’t find a buyer for your property, you haven’t lost anything (no sale, no cost) and you can carry on renting until circumstances change.
When the cost of getting it wrong is too high, choose certainty over chance.
Forget the hassle. Forget the stress. Forget the risks. Forget the waiting.
Just the right buyer, the right sale structure and a team focused on getting the job done.